Running ads for real estate in Lucknow, Noida or Delhi NCR is not about showing fancy banners — it’s about finding serious home buyers at the right budget.
Most builders complain: “Leads toh aate hain, par quality nahi hoti.” The real issue is wrong audience targeting and weak landing experience.
“Real estate ads don’t fail — strategies fail. The winner is the one who understands buyer intent.”
For one Lucknow project we achieved CPL between ₹120–₹280 by targeting audience based on affordability, location radius and behaviour signals instead of generic interests.
Google Search captures high intent buyers, while Facebook builds demand through storytelling videos and site visit nudges.